May 16, 2012
Here’s a thought for lawyers looking to attract clients using social media… Your social web (i.e. the set of social relations that link you to your prospects, clients and peers through the Internet) means that increasingly, your reputation will be determined by the interactions everyone in your social web has with each other. Various stakeholders […]
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May 11, 2012
One of the most important skills successful lawyers have is the ability to understand, and manage, their customers’ life cycles. When I talk about a client life cycle, I refer to the journey a prospect takes from when they first notice you, to following you and consuming any relevant information you might provide, right through […]
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