Social Media Marketing For Law Firms — Social Media Services For Law Firms

Here’s a thought for lawyers looking to attract clients using social media… Your social web (i.e. the set of social relations that link you to your prospects, clients and peers through the Internet) means that increasingly, your reputation will be determined by the interactions everyone in your social web has with each other. Various stakeholders [...]

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One of the most important skills successful lawyers have is the ability to understand, and manage, their customers’ life cycles. When I talk about a client life cycle, I refer to the journey a prospect takes from when they first notice you, to following you and consuming any relevant information you might provide, right through [...]

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The lack of time and expertise are two of the main reasons many law firms fail to have consistent marketing systems in place. Because of this, marketing tends to be ad-hoc, hardly ever measured and, for many, then becomes a waste of time. Typical mistakes that lawyers make include: Trying to market to everyone instead [...]

What marketing metrics do you use in your law firm to measure success or failure? If you have problems trying to measure the success of your marketing efforts, it is worth considering whether it is because you either spend too much time on activitities that are not useful or you simply don’t know what activities [...]

A major complaint many lawyers have is that after having initial, positive meetings with prospects and sending proposals through, nothing happens. Some feel they have simply been played against other lawyers and participating in ‘beauty parades’ does not give the results expected from the effort put in. Now, many lawyers will be used to the [...]

Lawyers never want to be lumped together in the same bracket as sales people. Almost all would rather not have any sales conversations with prospects if they could avoid it, and rather have them come in via referrals. Many lawyers don’t differentiate between marketing and sales, and hence expect (or hope) that any marketing they [...]

With all the content now found on the Internet, a key challenge may lawyers have is simply getting noticed. For many smaller law firms or solo-practice lawyers, this remains a huge obstacle to survival or growth. As more lawyers create websites (because they have been told it is good to do so), many have turned [...]

One reason why many law firm social media campaigns fail is because there is no real thought put into defining what the ideal results are. Now when people think of the ideal marketing results, they imagine having loads of prospects getting in touch and getting converted into clients. That is all well and good, but [...]

Client feedback is a crucial component of effective law firm marketing programmes. Though many large firms do client satisfaction surveys or have business development teams that have detailed follow up strategies in place, many small firms don’t do so because of cost constraints or an apparent lack of time. It is impossible, however, to create [...]

Not many lawyers would admit to treating clients and prospects poorly. Yet, this is something many clients feel their lawyers do Some lawyers have added social media to their communications strategy as a way of building relationships with prospects or clients, but got more frustrated as their efforts didn’t appear to sway any negative customer [...]