Social Media Marketing For Law Firms — Social Media Services For Law Firms

When lawyers or their business development staff first meet prospects, many find it hard not to talk about the full range of legal services they could provide. The hope is that the listener will be impressed by the thought of having a one-stop shop for all legal services, saving them time and, perhaps, money. The […]

Have you ever heard the phrase ‘closing a sale is an art’ when salespeople talk about getting prospects to finally buy products or services? More often than not, many people have interpreted this as something to do with the way you ask questions or try to get prospects into an uncomfortable position which leaves them […]

The recent ‘The Future Of Legal Services’ conference that was held in Birmingham (UK) highlighted the challenges many lawyers face as they try to survive or grow. Many of these have been mentioned in various blogs and articles such as ‘Goodbye to all that‘. There were a couple of statements made at the conference which […]

When lawyers skeptically say that social media for law firms is a waste of time, two camps emerge with different views about this. The first will include those who practice primarily in larger corporate law firms, have a more traditional view of how these should be run, and simply don’t see how their law firm […]

There is too much information in the world. And, quite frankly, there is so much choice in terms of how we can access facts, data, opinions, content and feedback. When lawyers find it harder to attract more clients and want to consider using social media more to help them do so, this is one important […]

As a lawyer looking to use social media to attract more clients, one problem you may be facing is trying to figure out what tools to monitor anything you do and, more importantly, what you should actually be monitoring. I have talked in the past about the need to listen to the conversations your prospects […]

The fear of failure is one of the key reasons for inaction, and for many lawyers, this applies to marketing or the use of social media to attract more clients. Many lawyers are excellent at what they do – they are confident that their specialism will deliver results for clients and, more importantly, they can […]

As a lawyer, do you rely on referrals and networking to get more clients? If you answer is yes, you know most of your competitors do as well. When people think of referrals, they tend to refer to word-of-mouth referrals by current clients to potential prospects. In the absence of channels through which to find […]

One of the reasons why many lawyers hold back from developing a comprehensive social media strategy is because they think it is simply a specific ‘add-on’ to the core legal services activities they provide. I appreciate why many might think this is the case, especially when marketing has never been seen as something they needed […]

If you have tried to use social media to attract clients to your law firm, and failed, then you might have to ask yourself this question first – do you have a well thought-out strategy for social media in the first place? When people say they have a social media strategy, most think that having […]

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