How Lawyers Can Use Social Media To Develop Effective Authority Marketing Campaigns

March 16, 2012

A key problem many lawyers have with their social media marketing campaigns is the expectation that they will get instant results – new leads, new clients or lost clients coming back to the fold. Don’t get me wrong – that would be the ideal scenario, but life doesn’t work like that. In a previous post, […]

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How Lawyers Can Use Social Media To Help Verify Their Credentials To Potential Clients

March 9, 2012

The way prospects now use the Internet and social media to verify the credentials of lawyers before they select them is becoming a bit of a problem for lawyers that don’t have a good web presence or good social media profiles. Typical mistakes here include the poor implementation of search engine optimisation best practice such […]

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Why Lawyers Need To Know What Their Sales Funnel Is, For Social Media Marketing To Work

March 8, 2012

A key frustration many lawyers have is the fact that they don’t manage to grow their practices as much as they want or hit any revenue targets they set themselves. And for many lawyers, this boils down to one key point… Lawyers that don’t know their sales funnel will always find it hard to win […]

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Why Law Firms Should Consider Their Own Cultures Before Copying Competitor Marketing Strategies

February 21, 2012

There is a great debate on LinkedIn about law firm brands that has been started by James Howell – what exactly is a brand and who can identify a law firm that has created a great brand? With so many law firms offering the same services and thinking about how to deal with ABS, many […]

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Why Niche Marketing Actually Works Best For Lawyers, Even During Economic Downturns

February 20, 2012

If you ever wonder why your law firm marketing efforts are not getting you the results you are looking for, then you might want to check and see if you have focused your attention enough on a particular niche. One of the problems many lawyers have, which they are not aware of, is that they […]

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Social Media Marketing Has To Be Part Of A Wider Multi-Channel Marketing Strategy To Work

February 16, 2012

One of the major challenges lawyers face is getting any social media strategy they develop integrated with the other marketing activities they have been doing. It is hard enough getting noticed with the number of competitors around and the impact of legislative changes being announced (e.g. The UK Legal Services Act). So getting a social […]

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Should Law Firms Worry That Social Media Will Result In The Rise, And Loss, Of Lawyers With Individual Brands?

February 10, 2012

A recent article in the Law Society Gazette, Social media and digital natives, highlighted two key problems many senior lawyers and managing partners believe they will face if they let individual lawyers build personal brands using social media: Lawyers who use social media to enhance their online reputations and develop personal networks might be harder […]

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Building An Effective Law Firm Social Media Strategy Takes Time

February 8, 2012

One of the problems lawyers have to deal with when thinking about social media strategies is getting to grips with the commitment and time needed to do so properly. If we agree that social media should be used effectively to build trust with prospects and allow lawyers to engage with prospects more openly, then one […]

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Why Lawyers Need To Know How Potential Clients Use Social Media As Part Of Their Decision Making Process

February 2, 2012

One of the reasons why many lawyers have paid lip service to the development of comprehensive social media strategies is because they feel high-end and complex services tend to be bought based on word of mouth, or as a result of networking at events with key decision makers. This is certainly the view amongst corporate […]

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7 Critical Steps Lawyers Have To Take To Attract And Convert Prospects Into Clients

January 31, 2012

A key problem many lawyers have is that they simply don’t have the time or skills to put in place effective marketing and lead generation strategies. On top of that, scepticism about marketing means a lot of lawyers will not think beyond referrals or networking opportunities. Social media simply doesn’t get much of a thought […]

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